When I say advertising, you all scatter.

In elementary school we played a game called Spud – someone would count to ten and the rest of us would run as far out as we could to avoid getting hit by a big rubber ball.  The word Advertising has a scatter effect too.  It sends our minds in far out directions.  To the Superbowl and Coca-Cola; to dollar amounts with many zeroes and knee-jerk use of the “television” example.   Or it sends us the other way to simpler, affordable methods like flyers, printed post cards and the beloved “Fabric, fabric” (30% off fabric) man at the corner of Toronto’s Queen St. and Spadina Ave.  What’s left is the big space in the middle.

Are you caught somewhere in between here and there?

With so much distance between concepts it’s hard to know where you fit in.  Have you developed a quality consumer product and a profitable business in a sector dominated by international players? Do you have a successful regional brand that’s come far on word of mouth alone? Are you looking to break into new markets and unsure how to go about it? If you’re asking these questions you may be ready for an agency.

(more…)