Twelve o’ clock came. A twenty foot table dressed in white hosted steaming beef wellington aside a pile of cured meats and Quebecois cheeses. Puff pastries, powdered donuts and Belgian chocolates caused cavities from a distance. Hundreds of men and women in suits flooded out of the elevators, hungrily stacking their plates and, in another instant, disappeared. All that remained were the lettuce leaves that lined the buffet plates and a sign board that read, Free Seminar Today: How to Save Thousands by Outsourcing your Office Administration.
Web surfers won’t even eat your free lunch
We know the truth about free lunches – take the prosciutto and go. Leave your business card at best. Online we know even better. We approach the allure of “try nows,” “sign up for free,” and “learn this one secret” with caution. The dilemma is that we want to know more but we don’t want to get caught up giving more than we get, or getting what we didn’t ask for. A disappointing teaser can result in web death, read: high bounce rate.