Ah trade shows. The carnival of industry. Wise investment or waste of time? Ultimately for you to decide – but whether you write off the process or insist on its relevance, consider these tips for maximizing returns:
Pre-show planning. Get a mailing list of the show’s attendees; put out a press release or announcement of your attendance; know why you are attending and tell it to your visitors.
Evaluate your booth. Ensure the company’s image is accurately presented; graphics are professional and eye-catching; technical setup is functional and support is readily available.
Set clear objectives. Make sure all employees are aware of the trade show objectives and equipped with the appropriate sales and demonstration tools.