Based on the “stickie” rating system. Learn more at http://www.stickybusinessbooks.com
Would I recommend Positioning: The Battle for your Mind?
First, some context. I would recommend red wine over white (which is for cooking). And that you watch all of Werner Herzog’s documentaries, especially Encounters at the End of the World. I would recommend that you pay more to fly Emirates and that you don’t pass up the chance to dine at Bhukara, if you should find yourself in Cape Town.
I would not recommend this book if you like your information delivered with diplomacy and delicacy. But if what you like is unabashed conviction and history as persuasion, then this marketing classic is your compulsory reading.
Overall Stickiness:
Five.
Application:
Industry veterans (which I am not) will all tell you that in the nineteen seventies Al Ries and Jack Trout forever changed the way people think about marketing. And the proof is in the circulation pudding – with millions of copies in print more than thirty years since its original release.
But the dedication (to the second best advertising agency in the world, whoever they might be) is somewhat restrictive. This book belongs to every small entrepreneur and C-level executive. To genius inventors and the world’s investors. To all the ad agencies big and small, and, of course, to all of us marketers whose job it is to create compelling stories.