As I downloaded the latest Radiohead song I was reminded how the Music industry fell asleep then fell apart. Then I thought of Television, who seems to have woken up just in time to make peace with advertisers and the Internet. Change is afoot and yet we seem to be dragging ours!
The times they are a changing
You see how our little new technology division has become the beacon of hope for the company? How even as we watch the numbers climb, slowly to be sure, elation evades us because those numbers are migrating from our own market share in other categories? You see how it has all come down to survival and still you won’t grant me a marketing budget?
How can you expect sales to increase by doing nothing?