Likening himself to everybody else, Christopher Walken (playing “famed producer Bruce Dickinson” in a now legendary SNL skit) tells Blue Oyster Cult he puts his pants on one leg at a time.  The “only difference” is when his pants are on he makes gold records.

Be a Mac

In a series of earlier ads, Mac pitted itself universally against PC – positioning itself as the virus-free alternative computer.  Two things were incredibly clever about this campaign.  Firstly, Mac’s positioning strategy was actually one of re-positioning the competition (PC) – as a headache product that always breaks down.  As a result Mac’s position became the computer that never breaks down.  The second smart thing the campaign did (more…)